Marketing Services

Rocket Arena.

Technicolor Studios; The Mill teamed up with Electronic Arts and developers Final Strike Games on an explosive launch trailer for the all new multiplayer game, Rocket Arena, directed by David Lawson.

In the minute-long cinematic trailer, Rev stumbles through her morning routine with the help of a few unsuspecting jet powered friends. From Rev’s slippers, jewelry box, and even her morning cup of joe we see the world of Rocket Arena slowly materialize until it’s grand reveal. From Rev’s front porch, actual game footage elements were implemented into the final unveiling of Boom City.

Director David Lawson explains “During the early stages of development we knew that we wanted to blend two worlds together, which is how we landed on a unique approach of placing our CG character into a practical environment. We started off on set, filming the spot in its entirety with an actress for reference, before shooting the same scenes with a clean plate. Having a clear reference alongside the beautiful practical lighting from set was essential to seamlessly blending the key frame animation with the live action set. This method of crafting the commercial was an innovative alternative to motion capture with the best of both live-action and animated worlds.”

David and The Mill’s VFX Team delicately balanced Rev’s characterization against the practical set, cautious to not push her features too far into photorealism. Shoot/VFX Supervisor, Matthew Fuller comments “The project bought an exciting challenge of integrating a stylized CG character into the real world. The key for us was to mimic the onset lighting, in our 3D software, as closely as possible. We then crafted physically plausible shaders to slot Rev into the live action environment. By shooting live action plates with performer in situ, we could reference this, making sure we incorporated all the lighting and shadow subtleties. Our expert team of artists at The Mill elevated the look of Rev by adding mid and micro sculptural details and crafting skin and textural details. We also relied on our in-house grooming tools to give our hero her three unique hairstyles.”

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